An enriching experience at a shariah compliant ceremony
16
APR
2016

It’s not your normal PR event when Walton, our client, had its investment products endorsed by the Financial Shariah Advisory and Consultancy (FSAC) at a local hotel recently.

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Implications of the Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide
10
DEC
2015

The recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me. Mileage Communications was Marriott’s PR agency based in Singapore for more than 17 years, since 1994. When we were appointed, Marriott had just opened the JW Marriott Hong Kong, its first overseas hotel outside USA.

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When Crisis Strikes
29
DEC
2009

The Editor of Millionaireasia invited me to contribute an article on Crisis Management some weeks back. The article has appeared in the Malaysian edition (Issues 8 Volune 2 2009) in December. It will also be reproduced in the Singapore edition next month. Enjoy the article.

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Reflections: The Man Called Tiger Tan
26
DEC
2009

I have often been asked how I got into Public Relations. Instinctively, my reply would be that I started out as a journalist at the Straits Times (ST), Singapore’s English daily and progressed from there.

This merely scratches the surface, however. Delving deeper, I only really cut my teeth in PR when I started writing two columns regularly for ST – one to promote local artists and their exhibitions and the second on squash, more specifically, the competitions organised by the Singapore Squash Racquets Association (SSRA). These were columns which I started on my own initiative outside my designated work as a features writer for ST.

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Is PR more Effective than Advertising?
12
NOV
2009

A few weeks back, several Nanyang Technological University (NTU) students from the Wee Kim Wee School of Communication sought my views on the current situation of Public Relations as part of their academic project under the Media Management module.

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